| Friday,
January 23 |
|
| 8-9 a.m. |
KPA Business Meeting |
|
| 9-10 a.m. |
Stan McKinney and two Campbellsville University officials,
C-U photo archive project using more than 20 years of McKinney's
negatives from the Central Kentucky News Journal |
|
| 9-10:30 a.m. |
Peter Zollman, Increasing your paper's online classified
ad revenue |
|
| 9-10 a.m. |
Caroline Little, Guardian Media, Where's the online world
now and where's it going in the future? |
|
| 9-10 a.m. |
Gary Sosniecki, TownNews, Putting your paper online profitably
and quickly |
|
| 9-10 a.m. |
Lon Haenel, Janesville (Wisc.) Gazette circulation manager,
Creative circulation promotions you can do |
|
| 10-11 a.m. |
Al Cross, Rural Journalism Institute, How they did it -
how papers did big reporting projects |
|
| 10:30 a.m. - noon |
Peter Zollman, Competitive selling against local radio and
yellow pages products |
|
| 10-11 a.m. |
Mario Garcia Jr., Compelling web design that increases your
web site traffic |
|
| 10-11 a.m. |
Dennis Anderson, Lawrence (Kan.) Journal-World, Managing
a multimedia newsroom |
|
| 10-11 a.m. |
Geoff Vanderlin, Shaw Newspapers, More creative ideas on
increasing your paper's circulation |
|
| 11 a.m. - noon |
Al Cross, Covering and guiding economic development in your
community |
|
| 11 a.m. - noon |
UK researchers and journalism instructors Deborah Chung
and Seungahn Nah, The relationship between use of various interactive
features and audience satisfaction among Kentucky newspaper
web site users |
|
| 11 a.m. - noon |
Kurt Greenbaum, St. Louis Post-Dispatch, How your paper
can use social media to increase newspaper sales and increase
web site traffic |
|
| 11 a.m. - noon |
Robert Rubrecht, Newspaper Association of America, Results
of a recent NAA study of circulation trends and available NAA
circulation resources |
|
| 1:45 - 2:45 p.m. |
Brett Barroquere, Associated Press, How and where to find
important public records |
|
| 1:45 - 2:45 p.m. |
Mary Ann Taylor, Kentucky Commission on Human Rights, the
Dos and don'ts of language used in ads for housing and keeping
your paper out of hot water |
|
| 1:45 - 2:45 p.m. |
Roy Moore, journalism teacher, lawyer, author, Media law
issues for newsrooms and ad staffs |
|
| 1:45 - 2:45 p.m. |
Jackie Reau, Game Day Communications, Using technology and
social media to market your paper and drive web traffic |
|
| 1:45 - 2:45 p.m. |
Amanda Davis, Louisville Courier-Journal, Advantages and
benefits of using e-mail to promote your newspaper's circulation |
|
| 2:45 - 3:45 p.m. |
Nathan Stevens, UK videography and editing instructor and
former Lexington TV news producer, Shooting video for your
paper's web site |
|
| 2:45 - 3:45 p.m. |
Ben Duerr, Daymar College instructor and former graphic
designer, Introduction to Adobe Flash so you can animate ads
on your web site |
|
| 2:45 - 3:45 p.m. |
Benjy Hamm, Landmark Community Newspapers; Peter Zubaty,
The Kentucky Standard; and Steve Doyle, Shelbyville Sentinel-News,
Time management for sports staffs - always so much to cover
and so little time |
|
| 2:45 - 3:45 p.m. |
Writing coach, Writing clearer, crisper, compelling copy |
|
| 2:45 - 4:45 p.m. |
KPA Associates, Strategic planning for your business |
|
| 3:45 - 4:45 p.m. |
Kentucky college journalism educators meeting |
