Judges' Comments for Daily Class 2


 

Category 1 - Department/ Discount/Jewelry Stores

 

First Place - Danville Advocate Messenger, Robert Cunningham/Jenny Upton
Wonderful use of champagne glass with text intermingled. Easily readable. Good use of space.

Second Place - Henderson Gleaner, Nancy Hamilton/Ruth Ann Risley
Great font on “Last-minute Shopping Solutions” good use of color, nice baby photos.

Third Place - Elizabethtown News Enterprise, Judy Martin
Great picture usage showing jewelry on body.

 

Category 2 - Automotive

 

First Place - Henderson Gleaner, Robyn Corley/Lori Zint
Great 4-color bold ad with matching border. Simple. One vehicle shown large. All numbers stand out. Great use of space without a lot of photos, border, design, etc.

Second Place - Henderson Gleaner, Nancy Hamilton/Ruth Ann Risley
Timely theme, border usage with Super Bowl head shots of service department placed on ad.

Third Place - Henderson Gleaner, Robyn Corley/Lori Zint
One owner headline eye catching. Bolded prices. Color great. Several cars pictured with drivers but not overly busy.

Honorable Mention - The Independent, Nikki Clay
Good use of holiday artwork. Several cars pictured.

 

Category 3 - Hardware/ Appliance Stores

 

First Place - Henderson Gleaner, Shannon Royster
Bubble border nice for advertising washers. Good use of blues. No interest stands out. Clean and neat with photos of appliances and prices clearly identified.

Second Place - Danville Advocate Messenger, Jerry Dunn/Jenny Upton
Nice spot color, clean and neat. Highlights paint brands.

Third Place - Henderson Gleaner, Shannon Royster
Photo with kids on mattresses good. Gets attention, neat and clean with appliance photos and prices clearly identified.

 

Category 4 - Financial

 

First Place - Danville Advocate Messenger, Jerry Dunn/Jenny Upton
Beautiful illustration, creative, good use of photo and color.

Second Place - Henderson Gleaner, Janet Morgan/Brad Schneider
Well executed, great PR piece. Eye catching, a little jumbled inside.

Third Place - Danville Advocate Messenger, Jerry Dunn/Jenny Upton
Clean photos, good color, good use of white space. Fonts not as crisp as they could be.

Honorable Mention - Elizabethtown News Enterprise, Cindy Smith

 

Category 5 - Professional Services

 

First Place - Kentucky New Era, Kelly Austin
Wonderful photo of flag waving. Words of Pledge bolded underneath with supportive message for God, Country and troops. Great alliance depicted with several churches sponsoring ad and church logos.

Second Place - Kentucky New Era, Kelly Austin/Kristi Hockensmith
Color blends strong with patriotic images faded in. Message strong with signature emphasis.

Third Place - The Independent, Classified Staff
Great original idea with pictorial of rooms of house and components. Allows lots of advertisers on one page with specialties outlined.

Honorable Mention - Danville Advocate Messenger, Karen Ross/Jenny Upton
Creative take on “Those Left Behind” by utilizing a pet. Photo fade is great.

 

Category 6 - Food, Drug, Liquor

 

First Place - The Independent, Kellie DeLaney
Good photo quality and placement.

Second Place - Bowling Green Daily News, Leigh Ann Whitaker
Good spot color usage. Good photo placement.

Third Place - Bowling Green Daily News, Misty Holt/Terri Johnson
Good photo quality. A little simple, need more creativity with design.

 

Category 7 - Furniture

 

First Place - Henderson Gleaner, Janet Morgan/Brian McKinley
Use of color, production, artwork different.

Second Place - Henderson Gleaner, Nancy Hamilton/Ruth Ann Risley
Great production and use of color and layout.

Third Place - Henderson Gleaner, Janet Morgan/Brian McKinley
Nice artwork, great production.

 

Category 8 - Real Estate

 

First Place - Henderson Gleaner, Debbie Martin/Joey Samples
Clean photo, effective copy. Conveys message well.

Second Place - The Independent, Mary A. Goldy
Photos could be cleaner for agents. Cute idea.

Third Place - Henderson Gleaner, Nancy Hamilton/Ruth Ann Risley
Good layout. Colors a little washed out.

 

Category 9 - Clothing Stores

 

First Place - Danville Advocate Messenger, Karen Ross/Holly Davis
Cute kids photo with clothing highlighted. 20% off stands out. Clean and neat.

Second Place - Kentucky New Era, Debby Mabry/Donna Cumbee
Artwork in line with business name. Looks good without border. Bold 45% off. Neat and clean.

Third Place - Danville Advocate Messenger, Karen Ross/Holly Davis
Artwork good for season.

Honorable Mention - Kentucky New Era, Debby Mabry/Donna Cumbee
Good use of artwork and text.

 

Category 10 - Multiple Advertiser/”Sig” Page

 

First Place - Henderson Gleaner, Staff/Joey Samples
Good use of space and photo.

Second Place - The Independent, Kellie DeLaney
Great idea, bad reproduction of photo, bad lighting.

Third Place - Danville Advocate Messenger, Jenny Upton/Staff
Great color, clean photos.

Honorable Mention - Danville Advocate Messenger, Jenny Upton/Staff
Great idea.

 

Category 11 - Creative Use of the Newspaper

 

First Place - Kentucky New Era, Kelly Austin
Great graphic work with catchy headline.

Second Place - Bowling Green Daily News, Terri Johnson
Good graphic art promoting gift certificate with subscription. Timely for Thanksgiving.

Third Place - Danville Advocate Messenger, Jenny Upton
Good color usage. Photo with child wrapped in flag to support NIE with pen purchase.

Honorable Mention - Danville Advocate Messenger, Jenny Upton
Spring colors and pictures of blooms good promotion for gardening issue.

 

Category 12 - Entertainment/ Dining

 

First Place - Danville Advocate Messenger, Robert Cunningham/Jenny Upton
Good background, very appealing, great reproduction.

Second Place - Danville Advocate Messenger, Karen Ross/Jane Cox
Simple, clean, straight forward.

Third Place - Henderson Gleaner, Janet Morgan/Brian McKinley
Very informative, border sets it apart well.

Honorable Mention - Henderson Gleaner, Janet Morgan/Brian McKinley

 

Category 13 - Special Sections

 

First Place - Kentucky New Era, Ad Staff/Graphic Staff
Pictorial tells stories that envoke humor interest, emotions. Great photos with ads and stories intertwined in smooth fashion.

Second Place - Kentucky New Era, Ad Staff/Graphic Staff
Great photos! Human interest on how war is affecting local family. Page 5 and back cover ads very colorful and patriotic/supporting troops. Yellow and black theme throughout with spot color.

Third Place - The Independent, Kellie DeLaney
Front cover excellent. Children’s goals outlined, good human interest.

 

Category 14 - Group Promotions

 

First Place - Kentucky New Era, Lee Ann Seitz/Kelly Austin
Great photo, cover clean.

Second Place - Danville Advocate Messenger, Staff/Holly Davis
Good idea with shirt and golf background. Good reproduction.

Third Place - Danville Advocate Messenger, Staff/Holly Davis
Liked grouping of gift ideas.

Honorable Mention - Danville Advocate Messenger, Lou Wilkerson/Jenny Upton

 

Category 15 - Holiday Greeting Ads

 

First Place - Henderson Gleaner, Nancy Hamilton/Ruth Ann Risley
Striking color. Great border, clean, crisp, good production.

First Place - Henderson Gleaner, Nancy Hamilton/Ruth Ann Risley
Warm inviting, good use of photos and like art. Creative.

Second Place - Henderson Gleaner, Nancy Hamilton/Ruth Ann Risley
Striking color, great border. Clean, crisp and good production.

Third Place - Danville Advocate Messenger, Jenny Upton
Good use of color in copy. Liked decorative touch in masthead.

Honorable Mention - Bowling Green Daily News, Mary Gaines

 

Category 16 - Agriculture/Lawn and Garden

 

First Place - Henderson Gleaner, Nancy Hamilton/Ruth Ann Risley
Nice farm and landscape picture with bright bold green headline. Ads on page all have strong color usage.

Second Place - Danville Advocate Messenger, Karen Ross/Jane Cox
Ready-Set-Grow headline catchy, with fade in picture of child watering plants.

Third Place - Danville Advocate Messenger, Karen Ross/Jane Cox
Good use of art work and color.

 

Category 17 - Classified Page/Section

 

First Place - Danville Advocate Messenger, Karen Luttrell/Carol Warren/Jenny Upton
Effective use of color, columns cute.

Second Place - Elizabethtown News Enterprise, Ad Staff/Kim Morgan
Nice color on header.

Third Place - The Independent, Classified Staff
Simple, top graphic distorted.

Honorable Mention - Kentucky New Era, Classified Staff

 

Category 18 - Special Publications

 

First Place - Bowling Green Daily News, Sales Staff/Graphics Department
High quality color photos and ads throughout. Pictures show family living and remodeling solutions.

Second Place - Kentucky New Era, Dorothy Orten

Third Place - Kentucky New Era, Janet Hall
Good color quality, great ads. A few more pictures/photos of community could be intertwined.

 

Category 19 - Best Use of Color

 

First Place - Henderson Gleaner, Robyn Corley/Lori Zint
Yellow background catches eye. All red vehicle and red headline in but the letters stand out. Clear and easy to read.

Second Place - Kentucky New Era, Kelly Austin/Debby Mabry
Photo collage great. Green background allows black text to be clearly read.

Third Place - Kentucky New Era, Leigh Ann Seitz/Kelly Austin
Bright violet, indigo fade background allows for5 yellow flowers to standout. Photos clear, good quality.

 

Category 20 - Best Ad Series

 

First Place - Kentucky New Era, Mary Chambers/Kelly Austin
Great catch message, makes reader look for more. Gets info across by Q & A.

Second Place - Elizabethtown News Enterprise, Matt English/Stephanie Cruise
Headline catches eye and photo of child. Summer vacation theme throughout. Color usage good.

Third Place - Kentucky New Era, Kelly Austin
Same theme throughout, highlighting different nominees. Star background subtle but catchy.

 

Category 21 - General Miscellaneous

 

First Place - Henderson Gleaner, Debbie Martin/Joey Samples
Good old background color with blotches. Great photo looking down on kids. Outlines mission and other areas .

Second Place - Danville Advocate Messenger, Karen Ross/Holly Davis
Great art incorporating picture of bagel, biscuit and adding reindeer and showflake for season.

Third Place - The Independent, Angela Lewis
Good use of bus as border to incorporate logos and text of NIE sponsors.

 

Category 22 - Sporting Goods/Athletics

 

First Place - Kentucky New Era, Lee Ann Seitz/Kelly Austin
Good artwork to convey “Cosmic” great color scheme. Bright and catchy.

Second Place - Danville Advocate Messenger, Karen Ross
Great fade-in of soccer ball with lines to convey movement.

Third Place - Kentucky New Era, Lee Ann Seitz/Kelly Austin
Nice tee and club border with text coming in on headline. Clean and neat.

 

Category 23 - Special Events

 

First Place - Henderson Gleaner, Janet Morgan/Brian McKinley
Great graphics, fun colors, simple.

Second Place - Danville Advocate Messenger, Jerry Dunn/Jenny Upton
Liked center rail to keep your attention.

Third Place - Danville Advocate Messenger, Lou Wilkerson/Jenny Upton
Nice use of multiple photos, almost too many though.

Honorable Mention - Danville Advocate Messenger, Mike Elliott/Jenny Upton

 

Category 25 - Best Newspaper Promotion

 

First Place - Henderson Gleaner, Joey Samples
Headlines for NIE promotion original. Photo of child “soaring” in tire swing was great! Outlines history with facts, purpose, strengths and benefits of program. Also lists sponsors.

Second Place - Elizabethtown News Enterprise, Michelle McGuffin
Fade in photo of woman reading paper headline details dedication and customer service.

Third Place - The Independent, Kellie DeLaney
Great pictures and class photo ordering info. Nice primary color border. Burst advertises $1 only “Special Section” stands out.

Honorable Mention - Kentucky New Era, Kelly Austin
Promotional ads great with lots of color. One spelling error in “Stop Lock and Save” ad.



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