Judges' Comments for Daily Class 3


Category 1 - Department/ Discount/Jewelry Stores

 

First Place - Paducah Sun, Kathi Nerrington/Scott Salchli
Loved use of background.

Second Place - Owensboro Messenger Inquirer, Matt Sims/John Shelton
Great tag line. Some of the jewelry fades into grey background.

Third Place - Louisville Courier-Journal, Larry Stewart/Sharon Deadwyler
Had beautiful pieces to work with, wouldn’t work in black and white. Nice job.

 

Category 2 - Automotive

 

First Place - Louisville Courier-Journal, Kim Griffin/JaMarr Cox
Most eye-catching, obvious, perfect draws what a car should do.

Second Place - Paducah Sun, Janis Wilson/Scott Salchli
Clever idea, could have been first had cars been a little sharper, less fonts.

Third Place - Paducah Sun, Cindy Smith/Kim Lawhorn
Clean, sharp, great inset.

Honorable Mention - Paducah Sun, Kari Walker/Kim Lawhorn

 

Category 3 - Hardware/ Appliance Stores

 

First Place - Owensboro Messenger Inquirer, Hope Kuegel/Vickie Nelson
Good, clean layout, very attractive.

Second Place - Owensboro Messenger Inquirer, Krystal Roark/Stephanie Flowers
Good use of color.

Third Place - Lexington Herald Leader, Chip Holtzhauer
Effective.

 

Category 4 - Financial

 

First Place - Paducah Sun, Becky Smith/Scott Salchli
Wonderful ad!

Second Place - Owensboro Messenger Inquirer, Krystal Roark/Charlotte Harley
Not the normal, staid financial ad.

Third Place - Lexington Herald Leader, Chip Holtzhauer
A nice traditional ad.

 

Category 5 - Professional Services

 

First Place - Louisville Courier-Journal, Juanita Turpin
Great concept and message. Very effective and funny.

Second Place - Lexington Herald Leader, Tammie Geirman/Julie Lowe
Great use of color, maybe a little brighter and better production on copy.

Third Place - Owensboro Messenger Inquirer, Hope Kuegel/Vickie Nelson
Appealing and informative. Gentle colors.

 

Category 6 - Food, Drug, Liquor

 

First Place - Owensboro Messenger Inquirer, Julie Dent/Angie Chinn
Event, colors, photo simple and concise.

Second Place - Owensboro Messenger Inquirer, Faye Murry/Angie Chinn
Clean, great old fashioned food ad. Not too junky.

Third Place - Paducah Sun, Karen Carroll/Kim Lawhorn
Great use of color.

Honorable Mention - Paducah Sun, Becky Smith/Scott Salchli

 

Category 7 - Furniture

 

First Place - Owensboro Messenger Inquirer, Hope Kuegel/Vickie Nelson
Not your typical furniture ad, conveys a real sense of a family business.

Second Place - Louisville Courier-Journal, Sharon Deadwyler
Very elegant and classy!

Third Place - Lexington Herald Leader, Savannah Hinds
Great use of space, a good attention getter.

 

Category 8 - Real Estate

 

First Place - Louisville Courier-Journal, Malcolm Stallons/Brian Gray
Lush, luxurious background conveys lavish message. Clean.

Second Place - Owensboro Messenger Inquirer, Yvette Nelson/Vickie Nelson
Simple, clean, effective use of space.

Third Place - Lexington Herald Leader, Eric Parrent
Great use of space, however it is a little busy. Logos used excessively, better use of fonts.

 

Category 9 - Clothing Stores

 

First Place - Lexington Herald Leader, Eric Parrent
Unusual, holds your attention even on a page full of ads. Love the color block effect.

Second Place - Louisville Courier-Journal, Brian Gray
Very trendy! Very today.

Third Place - Louisville Courier-Journal, Debbie Rose/Sharon Deadwyler
Very trendy! Good blend of traditional with fun and funky.

 

Category 10 - Multiple Advertiser/”Sig” Page

 

First Place - Louisville Courier-Journal, Stephanie Jeffers/Steve Stivers
Clean, vehicles pop in bottom. Great production, not normal car ad.

Second Place - Louisville Courier-Journal, Mimi Bradberry/Juanita Turpin
Great photo!

Third Place - Owensboro Messenger Inquirer, Classified Staff/Kerry Driskell
Good photo of girls.

Honorable Mention - Owensboro Messenger Inquirer, Classified Staff/Stephanie Flowers

 

Category 11 - Creative Use of the Newspaper

 

First Place - Owensboro Messenger Inquirer, Beck Glenn/Stephanie Flowers
How can you go wrong with a dog. Great tag line.

Second Place - Owensboro Messenger Inquirer, Beck Glenn/Stephanie Flowers
Great photo from sports. Spirit.

Third Place - Owensboro Messenger Inquirer, Beck Glenn/Stephanie Flowers

 

Category 12 - Entertainment/ Dining

 

First Place - Lexington Herald Leader, Chuck Mullins
Great use of spot color. A real attention getter.

Second Place - Louisville Courier-Journal, Bill Wiist
Great use of color, nice clean layout.

Third Place - Owensboro Messenger Inquirer, Russella Jones/Charlotte Harley
Nice layout.

 

Category 13 - Special Sections

 

First Place - Paducah Sun, Kristal Stallion Noles
Eye catcher! Made me want to read and buy the publication.

Second Place - Lexington Herald Leader, Kay Wilson/Kathy Larkin
Good color and black and white balanced very well.

Third Place - Louisville Courier-Journal, Ad Staff/Creative Services
It pops!! Nice ration of ads and copy.

 

Category 14 - Group Promotions

 

First Place - Lexington Herald Leader, Trang Nguyen
Colorful! Great cover, ads sizes pop, nothing too small to get lost.

Second Place - Lexington Herald Leader, Trang Nguyen
Inside beautiful! Pink distracts from photo at top to start section.

Third Place - Lexington Herald Leader, Chuck Mullins/Rebecca Dixon

 

Category 15 - Holiday Greeting Ads

 

First Place - Louisville Courier-Journal, Stephanie Jeffers/Steve Stivers
Not your usual Christmas ad. Good use of space.

Second Place - Owensboro Messenger Inquirer, Justin Bridgeman/Jean Clarke
Nice clean clutter-free ad.

Third Place - Owensboro Messenger Inquirer, Hope Kuegel/Vickie Nelson
Clean and balanced.

 

Category 16 - Agriculture/Lawn and Garden

 

First Place - Lexington Herald Leader, Chuck Mullins
Clean and tasteful, good use of white space, great draw.

Second Place - Owensboro Messenger Inquirer, Yvette Nelson/Vickie Nelson
Great creative outlook, nice clean look with a lot of material.

Third Place - Louisville Courier-Journal, Sarah Norris/Darren Hauss
Brilliant use of color!!

 

Category 17 - Classified Page/Section

 

First Place - Lexington Herald Leader, Tammie Geierman
Great map, liked front story to back page jump. Front page attractive, useful resource.

Second Place - Louisville Courier-Journal, Creative Services
Clean, informative front page, liked masthead.

Third Place - Lexington Herald Leader, Connie Holman/Rusty Manseau

 

Category 18 - Special Publications

 

First Place - Owensboro Messenger Inquirer, Special Publications
Clean, good content, good ad ration, resourceful.

Second Place - Louisville Courier-Journal, Ad Department/Creative Services
Great. Beautiful, good ideas.

Third Place - Louisville Courier-Journal, Staff

 

Category 19 - Best Use of Color

 

First Place - Lexington Herald Leader, Chuck Mullins
Great use of color. Great creative because fans are so loyal.

Second Place - Lexington Herald Leader, Chuck Mullins
Dreamy, effective, have to read it to know what it’s for.

Third Place - Louisville Courier-Journal, Sharon Deadwyler
Explosive photo, bright, attractive, illustrates health.

Honorable Mention - Lexington Herald Leader, Staff

 

Category 20 - Best Ad Series

 

First Place - Owensboro Messenger Inquirer, Yvette Nelson/Vickie Nelson
Eye catching and informative. Small but powerful. Nothing unnecessary in ad.

Second Place - Lexington Herald Leader, Savannah Hinds
Great concept, either a little larger or a little less copy and this ad would stand out even more.

Third Place - Louisville Courier-Journal, Anthony Riley/Steve Stivers
Great movement, great background, emotion photos.

Honorable Mention - Owensboro Messenger Inquirer, Russella Jones/Katrina Watts
Good job!

 

Category 21 - General Miscellaneous

 

First Place - Owensboro Messenger Inquirer, Elaine Morgan/Jean Clarke
Wonderful ad!

Second Place - Owensboro Messenger Inquirer, Angie Gilbert/Cheryl Horlander

Third Place - Owensboro Messenger Inquirer, Sean Johnson/Jean Clarke

 

Category 22 - Sporting Goods/Athletics

First Place - Lexington Herald Leader, Chuck Mullins
Great concept. Grabbed our attention. Good use of color.

Second Place - Owensboro Messenger Inquirer, Hope Kuegel/Vickie Nelson
Not busy, good use of color.

 

Category 23 - Special Events

 

First Place - Louisville Courier-Journal, Mimi Bradberry/Juanita Turpin
Great visual photo, inviting, explosive. Good information.

Second Place - Lexington Herald Leader, Trang Nguyen/Tanya Tyler
Good use of ads and content throughout section. Could colors pop a little more?

Third Place - Owensboro Messenger Inquirer, Russella Jones/Katrina Watts
Great use of children’s photos.

Honorable Mention - Owensboro Messenger Inquirer, Angie Gilbert/Katrina Watts

 

Category 25 - Best Newspaper Promotion

 

First Place - Owensboro Messenger Inquirer, Beck Glenn/Stephanie Flowers
Great use of white space, simple concepts were effective. Good use of theme.

Second Place - Owensboro Messenger Inquirer, Stephanie Flowers
Great layout, good use of photos.

Third Place - Owensboro Messenger Inquirer, Stephanie Flowers/Beck Glenn



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