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Judges' Comments for Daily Class
3
Category 1 - Department/ Discount/Jewelry Stores
First Place - Paducah Sun, Kathi Nerrington/Scott Salchli
Loved use of background.
Second Place - Owensboro Messenger Inquirer, Matt Sims/John Shelton
Great tag line. Some of the jewelry fades into grey background.
Third Place - Louisville Courier-Journal, Larry Stewart/Sharon
Deadwyler
Had beautiful pieces to work with, wouldn’t work in black and white. Nice
job.
Category 2 - Automotive
First Place - Louisville Courier-Journal, Kim Griffin/JaMarr Cox
Most eye-catching, obvious, perfect draws what a car should do.
Second Place - Paducah Sun, Janis Wilson/Scott Salchli
Clever idea, could have been first had cars been a little sharper, less fonts.
Third Place - Paducah Sun, Cindy Smith/Kim Lawhorn
Clean, sharp, great inset.
Honorable Mention - Paducah Sun, Kari Walker/Kim Lawhorn
Category 3 - Hardware/ Appliance Stores
First Place - Owensboro Messenger Inquirer, Hope Kuegel/Vickie Nelson
Good, clean layout, very attractive.
Second Place - Owensboro Messenger Inquirer, Krystal Roark/Stephanie
Flowers
Good use of color.
Third Place - Lexington Herald Leader, Chip Holtzhauer
Effective.
Category 4 - Financial
First Place - Paducah Sun, Becky Smith/Scott Salchli
Wonderful ad!
Second Place - Owensboro Messenger Inquirer, Krystal Roark/Charlotte
Harley
Not the normal, staid financial ad.
Third Place - Lexington Herald Leader, Chip Holtzhauer
A nice traditional ad.
Category 5 - Professional Services
First Place - Louisville Courier-Journal, Juanita Turpin
Great concept and message. Very effective and funny.
Second Place - Lexington Herald Leader, Tammie Geirman/Julie Lowe
Great use of color, maybe a little brighter and better production on copy.
Third Place - Owensboro Messenger Inquirer, Hope Kuegel/Vickie
Nelson
Appealing and informative. Gentle colors.
Category 6 - Food, Drug, Liquor
First Place - Owensboro Messenger Inquirer, Julie Dent/Angie Chinn
Event, colors, photo simple and concise.
Second Place - Owensboro Messenger Inquirer, Faye Murry/Angie Chinn
Clean, great old fashioned food ad. Not too junky.
Third Place - Paducah Sun, Karen Carroll/Kim Lawhorn
Great use of color.
Honorable Mention - Paducah Sun, Becky Smith/Scott Salchli
Category 7 - Furniture
First Place - Owensboro Messenger Inquirer, Hope Kuegel/Vickie Nelson
Not your typical furniture ad, conveys a real sense of a family business.
Second Place - Louisville Courier-Journal, Sharon Deadwyler
Very elegant and classy!
Third Place - Lexington Herald Leader, Savannah Hinds
Great use of space, a good attention getter.
Category 8 - Real Estate
First Place - Louisville Courier-Journal, Malcolm Stallons/Brian
Gray
Lush, luxurious background conveys lavish message. Clean.
Second Place - Owensboro Messenger Inquirer, Yvette Nelson/Vickie
Nelson
Simple, clean, effective use of space.
Third Place - Lexington Herald Leader, Eric Parrent
Great use of space, however it is a little busy. Logos used excessively,
better use of fonts.
Category 9 - Clothing Stores
First Place - Lexington Herald Leader, Eric Parrent
Unusual, holds your attention even on a page full of ads. Love the color
block effect.
Second Place - Louisville Courier-Journal, Brian Gray
Very trendy! Very today.
Third Place - Louisville Courier-Journal, Debbie Rose/Sharon Deadwyler
Very trendy! Good blend of traditional with fun and funky.
Category 10 - Multiple Advertiser/”Sig” Page
First Place - Louisville Courier-Journal, Stephanie Jeffers/Steve
Stivers
Clean, vehicles pop in bottom. Great production, not normal car ad.
Second Place - Louisville Courier-Journal, Mimi Bradberry/Juanita
Turpin
Great photo!
Third Place - Owensboro Messenger Inquirer, Classified Staff/Kerry
Driskell
Good photo of girls.
Honorable Mention - Owensboro Messenger Inquirer, Classified Staff/Stephanie
Flowers
Category 11 - Creative Use of the Newspaper
First Place - Owensboro Messenger Inquirer, Beck Glenn/Stephanie
Flowers
How can you go wrong with a dog. Great tag line.
Second Place - Owensboro Messenger Inquirer, Beck Glenn/Stephanie
Flowers
Great photo from sports. Spirit.
Third Place - Owensboro Messenger Inquirer, Beck Glenn/Stephanie
Flowers
Category 12 - Entertainment/ Dining
First Place - Lexington Herald Leader, Chuck Mullins
Great use of spot color. A real attention getter.
Second Place - Louisville Courier-Journal, Bill Wiist
Great use of color, nice clean layout.
Third Place - Owensboro Messenger Inquirer, Russella Jones/Charlotte
Harley
Nice layout.
Category 13 - Special Sections
First Place - Paducah Sun, Kristal Stallion Noles
Eye catcher! Made me want to read and buy the publication.
Second Place - Lexington Herald Leader, Kay Wilson/Kathy Larkin
Good color and black and white balanced very well.
Third Place - Louisville Courier-Journal, Ad Staff/Creative Services
It pops!! Nice ration of ads and copy.
Category 14 - Group Promotions
First Place - Lexington Herald Leader, Trang Nguyen
Colorful! Great cover, ads sizes pop, nothing too small to get lost.
Second Place - Lexington Herald Leader, Trang Nguyen
Inside beautiful! Pink distracts from photo at top to start section.
Third Place - Lexington Herald Leader, Chuck Mullins/Rebecca Dixon
Category 15 - Holiday Greeting Ads
First Place - Louisville Courier-Journal, Stephanie Jeffers/Steve
Stivers
Not your usual Christmas ad. Good use of space.
Second Place - Owensboro Messenger Inquirer, Justin Bridgeman/Jean
Clarke
Nice clean clutter-free ad.
Third Place - Owensboro Messenger Inquirer, Hope Kuegel/Vickie
Nelson
Clean and balanced.
Category 16 - Agriculture/Lawn and Garden
First Place - Lexington Herald Leader, Chuck Mullins
Clean and tasteful, good use of white space, great draw.
Second Place - Owensboro Messenger Inquirer, Yvette Nelson/Vickie
Nelson
Great creative outlook, nice clean look with a lot of material.
Third Place - Louisville Courier-Journal, Sarah Norris/Darren Hauss
Brilliant use of color!!
Category 17 - Classified Page/Section
First Place - Lexington Herald Leader, Tammie Geierman
Great map, liked front story to back page jump. Front page attractive, useful
resource.
Second Place - Louisville Courier-Journal, Creative Services
Clean, informative front page, liked masthead.
Third Place - Lexington Herald Leader, Connie Holman/Rusty Manseau
Category 18 - Special Publications
First Place - Owensboro Messenger Inquirer, Special Publications
Clean, good content, good ad ration, resourceful.
Second Place - Louisville Courier-Journal, Ad Department/Creative
Services
Great. Beautiful, good ideas.
Third Place - Louisville Courier-Journal, Staff
Category 19 - Best Use of Color
First Place - Lexington Herald Leader, Chuck Mullins
Great use of color. Great creative because fans are so loyal.
Second Place - Lexington Herald Leader, Chuck Mullins
Dreamy, effective, have to read it to know what it’s for.
Third Place - Louisville Courier-Journal, Sharon Deadwyler
Explosive photo, bright, attractive, illustrates health.
Honorable Mention - Lexington Herald Leader, Staff
Category 20 - Best Ad Series
First Place - Owensboro Messenger Inquirer, Yvette Nelson/Vickie
Nelson
Eye catching and informative. Small but powerful. Nothing unnecessary in
ad.
Second Place - Lexington Herald Leader, Savannah Hinds
Great concept, either a little larger or a little less copy and this ad would
stand out even more.
Third Place - Louisville Courier-Journal, Anthony Riley/Steve Stivers
Great movement, great background, emotion photos.
Honorable Mention - Owensboro Messenger Inquirer, Russella Jones/Katrina
Watts
Good job!
Category 21 - General Miscellaneous
First Place - Owensboro Messenger Inquirer, Elaine Morgan/Jean Clarke
Wonderful ad!
Second Place - Owensboro Messenger Inquirer, Angie Gilbert/Cheryl
Horlander
Third Place - Owensboro Messenger Inquirer, Sean Johnson/Jean Clarke
Category 22 - Sporting Goods/Athletics
First Place - Lexington Herald Leader, Chuck Mullins
Great concept. Grabbed our attention. Good use of color.
Second Place - Owensboro Messenger Inquirer, Hope Kuegel/Vickie
Nelson
Not busy, good use of color.
Category 23 - Special Events
First Place - Louisville Courier-Journal, Mimi Bradberry/Juanita
Turpin
Great visual photo, inviting, explosive. Good information.
Second Place - Lexington Herald Leader, Trang Nguyen/Tanya Tyler
Good use of ads and content throughout section. Could colors pop a little
more?
Third Place - Owensboro Messenger Inquirer, Russella Jones/Katrina
Watts
Great use of children’s photos.
Honorable Mention - Owensboro Messenger Inquirer, Angie Gilbert/Katrina
Watts
Category 25 - Best Newspaper Promotion
First Place - Owensboro Messenger Inquirer, Beck Glenn/Stephanie
Flowers
Great use of white space, simple concepts were effective. Good use of theme.
Second Place - Owensboro Messenger Inquirer, Stephanie Flowers
Great layout, good use of photos.
Third Place - Owensboro Messenger Inquirer, Stephanie Flowers/Beck
Glenn

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