Judges' Comments for Weekly Class 3


 

Category 1 - Department/ Discount/Jewelry Stores

 

First Place - Pulaski News Journal, Mechelle Phillipi/Tori Gooch
Art is very clean, no clutter, a warm ad that wants to be read.

Second Place - Cynthiana Democrat, Trish Jenkins/Suzie Fryman
All pics show well, layout draws you in.

Third Place - Jessamine Journal, Peggy Adkins/Sharon Bailey
Reverse ads pull. Solid art. Crisp.

 

Category 2 - Automotive

 

First Place - Adair Progress, Donna Hancock/Andrea Waggener
Nice layout, easy to read. Nice color.

Second Place - Pulaski News Journal, Mechelle Phillipi/Lisa Rowell
Nice layout, easy to read. Colorful.

Third Place - Mountain Advocate, Wanda Blevins/Melissa Newman
Clean. White space, nice graphic.

 

Category 3 - Hardware/ Appliance Stores

 

First Place - Jessamine Journal, Dawn Pennington/Sharon Bailey
Laid out well. Good white space.

Second Place - Union County Advocate, Lisa Turner

Third Place - Anderson News, Bud Garrison/Janie Bowan

 

Category 4 - Financial

 

First Place - Mountain Advocate, Nancy Napier/Melissa Newman
Kiss graphic makes you look. Headline is good. Not crowded.

Second Place - Pulaski News Journal, Stuart Arnold/Lisa Rowell
Good use of green. Shadows and fades make ad soft and homey.

Third Place - Pulaski News Journal, Stuart Arnold/Lisa Rowell
Very personable. Very real. Photo could have been better, but gives a good home-town feel.

Honorable Mention - Pulaski News Journal, Stuart Arnold/Lisa Rowell
Good graphics, eye catching.

 

Category 5 - Professional Services

 

First Place - Meade County Messenger , Anne Mullenix
Makes you curious. Good images around ad draw you in.

Second Place - Cynthiana Democrat, Trish Jenkins/Suzie Fryman
Good graphic with the basketball. Personal touch with the photos. Good use of white space.

Third Place - Pulaski News Journal, Janie Gumm/Staff
Good header graphic. Nice use of color.

Honorable Mention - Jessamine Journal, Dawn Pennington/Sharon Bailey
Good tagline. Nice use of spacing. Cartoon graphic makes you look.

 

Category 6 - Food, Drug, Liquor

 

First Place - Cynthiana Democrat, Trish Jenkins/Suzie Fryman
Very nice quality. Great concept.

Second Place - Jessamine Journal, Dawn Pennington/Sharon Bailey

Third Place - Jessamine Journal, Dawn Pennington/Sharon Bailey
Very nice quality of photo. Could have used different color for title would have shown better.

 

Category 7 - Furniture

 

First Place - Meade County Messenger , Anne Mullenix
Different look draws you in. Fun!

Second Place - Adair Progress, Rita Murrell/Renee Reeves
Top art is eye-catching. Good use of space.

Third Place - Harrodsburg Herald, Bill Randolph/Cathy Caton
White space is good. Headline a little plain, but good photos.

 

Category 8 - Real Estate

 

First Place - Adair Progress, Rita Murrell/Lisa White
Cow is fun. Really draws you in.

Second Place - Jessamine Journal, Dawn Pennington/Linda Wiley
Good use of color.

Third Place - Pulaski News Journal, Janie Gumm/Staff
Simple, clean ad. Good graphic.

 

Category 9 - Clothing Stores

 

First Place - Jessamine Journal, Peggy Adkins/Sharon Bailey
Nice layout, easy to read.

Second Place - Pulaski News Journal, Janie Gumm/Stuart Arnold

Third Place - Pulaski News Journal, Lisa Rowell

 

Category 10 - Multiple Advertiser/”Sig” Page

 

First Place - Jessamine Journal, Peggy Adkins/Dawn Pennington/Sharon Bailey/Linda Wiley
Sharp ad despite dark colors. Fun.

Second Place - Jessamine Journal, Peggy Adkins/Dawn Pennington/Sharon Bailey/Linda Wiley
Good use of color. Sharp graphic. Very clean.

Third Place - Pulaski News Journal, Staff
Good use of spot red. Good spacing.

Honorable Mention - Jessamine Journal, Peggy Adkins/Dawn Pennington/Sharon Bailey/Linda Wiley
Good concept. Well laid out. Would have been winner if ad was double truck. Since it was front and back as a section, makes it incontinuous,

 

Category 11 - Creative Use of the Newspaper

 

First Place - Pulaski News Journal, Stuart Arnold
Cute duck! Simple idea, but it made me laugh.

Second Place - Jessamine Journal, Dave Eldridge
Good graphic combined with humorous relevant ad copy.

Third Place - Meade County Messenger , Anne Mullenix
Relevant photos, good blend of photos.

Honorable Mention - Jessamine Journal, Staff
Good images, but it seemed more like the culmination of a promotion rather than the promotion itself.

Honorable Mention - Pulaski News Journal, Staff
Funny concept. I liked the idea, but not everyone would get it. Very good concept.

 

Category 12 - Entertainment/ Dining

 

First Place - Jessamine Journal, Peggy Adkins/Sharon Bailey
Big eye catching graphic. Good spacing of ad copy.

Second Place - Anderson News, Kim Coyle/Cindy Centers
Good theme. Nice way the words match the rotation of the graphic. Not too crowded.

Third Place - Jessamine Journal, Peggy Adkins/Sharon Bailey
Simple art, lots of spacing, jumps off page.

 

Category 13 - Special Sections

 

First Place - Anderson News, Staff
People like to read about people. Color cover outstanding. Full but looks like lots of white spave, solid ad stack.

Second Place - Jessamine Journal, Dawn Pennington/Peggy Adkins/Sharon Bailey
Layout and design very good. Color also very good! Bigger page count could have made it a first!

Third Place - Jessamine Journal, Dawn Pennington/Peggy Adkins/Sharon Bailey
Fresh, forward thinking cover design “Class of 2015.” Inside needs warmer read.

Honorable Mention - Woodford Sun, Margie Holbrook/Mary King Wireman/Marla Carroll
Very good, cover jumps.

 

Category 14 - Group Promotions

 

First Place - Cynthiana Democrat, Beverly Linville/Suzie Fryman
Has all the elements to make you read and stay in the ads. Good use of white space.

Second Place - Mountain Advocate, Wanda Blevins/Melissa Newman
Could have been first place ad, however boxes at bottom breaks the flow of the ad. Should have drop out boxes. However very good.

Third Place - Woodford Sun, Margie Holbrook/Mary King Wireman/Marla Carroll
Ads do not fix the graphic, good use of color needs direction to stores, phone numbers or small map.

 

Category 15 - Holiday Greeting Ads

 

First Place - Harrodsburg Herald, Jackie Larkins
Great layout. Very eye catching.

Second Place - Adair Progress, Rita Murrell/Lisa White
Great layout. Good color.

Third Place - Pulaski News Journal, Mechelle Phillipi/Staff
Great layout. Very unique.

Honorable Mention - Mountain Advocate, Wanda Blevins/Melissa Newman
Great layout and color.

 

Category 16 - Agriculture/Lawn and Garden

 

First Place - Jessamine Journal, Dawn Pennington/Sharon Bailey
Offer and color says it all! All elements present.

Second Place - Pulaski News Journal, Janie Gumm/Lisa Rowell
Great mix of price and product.

Third Place - Butler County Banner, Jeff Jobe
Sharp and to the point. You know where to go for bird supplies.

 

Category 17 - Classified Page/Section

 

First Place - Mountain Advocate, Suzanne Saunders
Strong header, having arrest reports will pull readers.

Second Place - Anderson News, Staff
Fat with ads, lots to see, yard sales have good presentation.

Third Place - Pulaski News Journal, Marlene Keeton/Staff
Crossword answers good draw. Needs some order.

 

Category 18 - Special Publications

 

First Place - Pulaski News Journal, Stuart Arnold
Very nice layout. Great color.

Second Place - Pulaski News Journal, Lisa Rowell
Nice layout. Great idea for childs activity in paper.

 

Category 19 - Best Use of Color

 

First Place - Cynthiana Democrat, Trish Jenkins/Suzie Fryman
Great pastel colors.

Second Place - Jessamine Journal, Dawn Pennington/Peggy Adkins/Sharon Bailey

Third Place - Mountain Advocate, Wanda Blevins/Melissa Newman
Good use of color.

 

Category 20 - Best Ad Series

 

First Place - Jessamine Journal, Dave Eldridge
Consistent. Good headlines, good graphics.

Second Place - Pulaski News Journal, Janie Gumm/Lisa Rowell
Very personable. Good artwork.

Third Place - Cynthiana Democrat, Trish Jenkins/Suzie Fryman
Noticeable. Consistent size and layout. Good in reverse.

 

Category 21 - General Miscellaneous

 

First Place - Woodford Sun, Margie Holbrook/Marla Carroll
Very easy to read.

Second Place - Jessamine Journal, Dawn Pennington/Sharon Bailey
Great layout and color.

Third Place - Mountain Advocate, Melissa Newman
Nice layout.

Honorable Mention - Cynthiana Democrat, Brad Allison/Suzie Fryman

 

Category 22 - Sporting Goods/Athletics

 

First Place - Jessamine Journal, Dawn Pennington, Sharon Bailey

Second Place - Cynthiana Democrat, Sabra Oller/Suzie Fryman
Cute graphic. Good fun fonts.

Third Place - Adair Progress, Roz Clamper/Lisa White
Good use of color. Not overly done. Simple and readable.

 

Category 23 - Special Events

 

First Place - Jessamine Journal, Dave Eldridge
Great photos, great emotion, good use of type and art.

Second Place - Jessamine Journal, Staff
Great use of color, clean photos.

Third Place - Pulaski News Journal, Staff/Amy Hinton
Good publication, local news.

 

Category 25 - Best Newspaper Promotion

 

First Place - Meade County Messenger , Staff
Clean.

Second Place - Mountain Advocate, Staff
Clean.

Third Place - Jessamine Journal, Staff
Harder to fit this in the Category.

 

 



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