Category 2 - Automotive
First Place - Lexington Herald Leader, Savannah Hinds
Like the looking glass! White space makes vehicles stand out.
Second Place - Louisville Courier-Journal, Stephanie Jeffers, Britany Baker
Clean, elegant. Outstanding use of color.
Third Place - Lexington Herald Leader, Chuck Mullins
Clever tie in to horse racing. Good clean layout. Visually appealing. I’d look at it even if I wasn’t going to buy a car.

Category 3 - Hardware/Appliance Stores
First Place - Lexington Herald Leader, Chuck Mullins
Really different, creative. Color reproduction excellent. We liked the caveman, the diagonal eye flow.
Second Place - Lexington Herald Leader, Erik Parrent
Elegant look, but still says “sale.” Well laid out.
Third Place - Louisville Courier-Journal, Robert Pieroni
Nice photo illustration with children. Bold proclamation of values.

Category 4 - Financial
First Place - Louisville Courier-Journal, Sara Clark, Scott Dudgeon
Strong color, creative headline tie in to art, not what you’d think for financial ad.
Second Place - Louisville Courier-Journal, Britany Baker
Photo artwork very effective at making point.
Third Place - Louisville Courier-Journal, Sara Clark, Scott Dudgeon
CD looked almost 3D! Eye catching.

Category 5 - Professional Services
First Place - Louisville Courier-Journal, Claire Fangman, Scott Dudgeon
Flow of red hair caught eye. Good headline.
Second Place - Louisville Courier-Journal, Kim Hampton, Robert Pieroni
Clever, eye-catching art and headline.
Third Place - Louisville Courier-Journal, Sara Clark, Scott Dudgeon
Strong graphic, didn’t hide the message.

Category 6 - Food, Drug, Liquor
First Place - Louisville Courier-Journal, Debbie Rose, Britany Baker
Good variation of color through food items selected.
Second Place - Louisville Courier-Journal, Nancy Busath, Juanita Turpin
Appeals to caretaker in all of us.
Third Place - Louisville Courier-Journal, Rachel Evans, Scott Dudgeon
Clean ad, good use of Christmas colors and tie in of childish “Santa” with adult wishes.

Category 7 - Furniture
First Place - Messenger Inquirer, Lynn Saffran, Vickie Nelson
Good accomplishment to celebrate anniversary. Not cluttered, focus on furniture. Nice background. Easy to read.
Second Place - Louisville Courier-Journal, Mark Simon, Heather Hemelgarn
Good use of small space. Good targeting to younger readers.
Third Place - Louisville Courier-Journal, Bruce Thomas, Robert Pieroni
Like horizontal layout. Photos of people on top. Striking, clean layout.

Category 8 - Real Estate
First Place - Louisville Courier-Journal, Bobby Boss, Scott Dudgeon
Creative rental ad. Catchy good color.
Second Place - Louisville Courier-Journal, Jamie Moreland, Britany Baker
Top 2/3 of ad says “tranquil beauty” just like headline.
Third Place - Louisville Courier-Journal, Demetrius Bookar
Tower photo was striking and imposing, but the “look inside” was warm and inviting.

Category 9 - Clothing Stores
First Place - Louisville Courier-Journal, Bobby Boden, Britany Baker
Illustration speaks to the market. Logos on locker clever. Child is appealing.
Second Place - Louisville Courier-Journal, Pamela Crenshaw, Britany Baker
Clean and elegant. Good range of appeal. Good flow.
Third Place - Louisville Courier-Journal, Jessica Hosch, Robert Pieroni
Nice variety of products. Fun.

Category 10
Multiple Advertiser/"Sig" Page
First Place - Lexington Herald Leader, Billy French, Julie Lowe
Individual ads were simple so it didn’t overpower. Simple photo and headline didn’t detract from ads.
Second Place - Lexington Herald Leader, Billy French, Kendal Butler
Textured background helped separate ads and make them come off page.
Third Place - Messenger Inquirer, Staff
Clean small spaced ads. Good color variations.

Category 11 - Creative Use of the Newspaper
First Place - Louisville Courier-Journal, Britany Baker
Good use of primary colors. Appeals to family and children. Good placement of coupon offer.
Second Place - Lexington Herald Leader, Chuck Mullins
Good auto blitz graphic targets your attention. Good clean layout of sponsor advertisers ads.
Third Place - Lexington Herald Leader, Savannah Hinds, Keith Stephens
$5,000 in gas grabs your attention.

Category 12 - Entertainment/Dining
First Place - Louisville Courier-Journal, Rachel Evans, Robert Pieroni
Focused photo in the foreground against even greater selection in background. Photo tells story.
Second Place - Louisville Courier-Journal, Jessica Hosch, Heather Hemelgarn
Cute, funky graphics, matches the “deli.”
Third Place - Louisville Courier-Journal, Steve Stivers, Kim Hampton
Very creative use of type to create the product in age. Restaurant name prominent and repeated.

Category 13 - Special Sections
First Place - Lexington Herald Leader, Staff
Local, local!! Good photos, clean layouts, easy to read.
Second Place - Lexington Herald Leader, Russell Manseau, Tanya Tyler, ACS Staff
Good flow, easy to read. Lots of advertising support.
Third Place - Messenger Inquirer, Staff
Different approach to broad community section. Interesting way to look at history. Open to all categories of advertisers.

Category 14 - Group Promotions
First Place - Paducah Sun, Donna Turner, Victoria Caldwell
Art at top is striking. Map is useful to readers.
Second Place - Louisville Courier-Journal, Damon Von Rocan, Scott Dudgeon
Presented in good layout.
Third Place - Lexington Herald Leader, Julie Lowe, ACS Staff
Illustration appeals to younger demo.

Category 15 - Holiday Greeting Ads
First Place - Louisville Courier-Journal, Kim Hampton, Robert Pieroni, Juanita Turpin
Stunning and dramatic artwork! Good branding.
Second Place - Louisville Courier-Journal, Sara Clark, Scott Dudgeon
Family photograph evokes the warmth of the holiday.
Third Place - Messenger Inquirer, Krystal Caudill, Katrina Watts
Clever headline, good clean small space ad.

Category 16 - Agriculture/Lawn and Garden
First Place - Lexington Herald Leader, Chuck Mullins
Good ad design, creative theme.
Second Place - Lexington Herald Leader, Trang Nguyen
Good headline with effective illustrations.
Third Place - Louisville Courier-Journal, Mark Simon, Heather Hemelgarn
Striking use of color in small, horizontal space.

Category 17 - Classified Page/Section
First Place - Lexington Herald Leader, Connie Holman, Russell Manseau
Great real estate section, chock full of useful information.
Second Place - Messenger Inquirer, Staff, Kerry Driskell
Nice header, like the use of local people in photos, testimonials.
Third Place - Louisville Courier-Journal, Staff

Category 18 - Special Publications
First Place - Louisville Courier-Journal, Staff
Appealing, positive content. Good variety of advertisers. Appeal is to parents and grandparents.
Second Place - Louisville Courier-Journal, Creative Services
Targeted market, upper class to attract specific upscale advertisers.
Third Place - Messenger Inquirer, Staff, Special Publications
Good overall guide to community.

Category 19 - Best Use of Color
First Place - Louisville Courier-Journal, Sara Norris, Britany Baker
Ad stood out among others in a category of solid entries.
Second Place - Lexington Herald Leader, Teresa Vander Molen, Trang Nguyen
Synchronized color with product. Bold layout.
Third Place - Louisville Courier-Journal, Bruce Thomas, Robert Pieroni
Inset boxes added diversity to serene background.

Category 20 - Best Ad Series
First Place - Louisville Courier-Journal, Debbie Rose, Heather Hemelgarn
Good continuous theme (holidays), colorful, fun art.
Second Place - Louisville Courier-Journal, Rachel Evans, Britany Baker
Personal appeal, tying in local establishments and people. Solid series.
Third Place - Louisville Courier-Journal, Sam Nugent, Robert Pieroni
Good logo treatment, look stayed consistent even the flowers changed.

Category 21 - General Miscellaneous
First Place - Messenger Inquirer, Krystal Caudill, Katrina Watts
It’s big. Like the Discover down left hand side.
Second Place - Louisville Courier-Journal, Lauren Kempf, Britany Baker
Nice use of pool line interspersed with copy. Kids are appealing.
Third Place - Louisville Courier-Journal, Brent Dierson, Demetrius Bookar

Category 22 - Sporting Goods/Athletics
First Place - Louisville Courier-Journal, Steve Stivers
Great headline. Graphics effective.
Second Place - Messenger Inquirer, Hope Kuegel, Vickie Nelson
Effective way to traditional newspaper layout, eye flows naturally.
Third Place - Louisville Courier-Journal, Brent Dierson, Demetrius Bookar
Bid bold colorful!!

Category 23 - Special Events
First Place - Messenger Inquirer, Krystal Caudill, Katrina Watts
Good illustration! Intense color!!
Second Place - Lexington Herald Leader, Teresa Vander Molen, Tanya Tyler
Focus on congregation, info presented well and nice support.
Third Place - Messenger Inquirer, Krystal Caudill, Katrina Watts
Black and white actually effective here with stark illustration.

Category 24 - Best Newspaper Promotion
First Place - Messenger Inquirer, Robin Byars, Stephanie Flowers
Creative. Good photos, says more with less.
Second Place - Messenger Inquirer, Beck Glenn, Stephanie Flowers
Targets to specific interests with story and photo refers.
Third Place - Kentucky Enquirer, Scott Fitzpatrick
Like the emphasis on the photos to promote online and community.

© Kentucky Press Association