2006 Advertising Excellence in Kentucky Newspapes

Category 1
Department/Discount/Jewelry Stores
First Place - Georgetown News-Graphic, Paula Gibson, Justin Carr
Great headline. Clean simple ad.
Second Place - Kentucky Standard, John Kirtley, Laura Calvert Smith
Nice use of color. The newspaper seems to be on track with jewelry advertising as there are two other great ads.
Third Place - Appalachian News-Express, Stephanie Mayhorn, Tracie Vanderbeck
Another great “catchy” headline.

Category 2 - Automotive
First Place - Sentinel News, Carlene Miller, Mary Ann Harp
Great use of space, lots of inventory without overfilling. Nice use of color.
Second Place - Kentucky Standard, Madeline Downs, Laura Calvert Smith
Nice ad that is not overloaded with copy. Nice color and layout.
Third Place - Kentucky Standard, Madeline Downs, Laura Calvert Smith
Nice color headline. Easy to read. Easy to follow, prices are very clear.

Category 3 - Hardware/Appliance Stores
First Place - Appalachian News-Express, Larry Newsome, Tracie Vanderbeck
Clean crisp ad, elegant yet useful information.
Second Place - Appalachian News-Express, Tracie Vanderbeck
Excellent photo, nice color, clear message.
Third Place - Appalachian News-Express, Tracie Vanderbeck
Graphic draws reader in. Font choice is easy to read.

Category 4 - Financial
First Place - Paintsville Herald, Mike Belcher
Strong illustration and color, emphasis of art works well with ad copy however.
Second Place - Kentucky Standard, Rachael Downs, Laura Calvert Smith
The tax return illustration and red circle draws attention.
Third Place - Appalachian News-Express, Stephen Sanders
Great effective black and white ad! Good entry!!

Category 5 - Professional Services
First Place - Appalachian News-Express, Danny Coleman, Bobby Gilliam
Excellent use of space, super copy to tie it all together.
Second Place - Kentucky Standard, Carol Mudd, Donna Wilhite
For a small ad its wonderful. Stands out on the entire page. Great!!
Third Place - Central Kentucky News Journal, Renee Dobson, Becky McCorvey
Creative shape makes ad stand out on the page. Very readable.
Honorable Mention - Kentucky Standard, Joan Hardin, Laura Calvert Smith
Great ad from a non-traditional source!

Category 6 - Food, Drug, Liquor
First Place - Appalachian News-Express, Stephen Sanders, Tracie Vanderbeck
Nice clear clean ad. Photo is exceptional.
Second Place - Kentucky Standard, Jenny Bartley, Joan Hardin
Excellent use of small space.
Third Place - Appalachian News-Express, Stephen Sanders
Nice ad, except the bottom. Looks like the artist quit on it.

Category 7 - Furniture
First Place - Appalachian News-Express, Tracie Vanderbeck
Great ad, great offer, simple unique so far. Best of the Show!!!
Second Place - Georgetown News-Graphic, Paula Gibson, Justin Carr
Unique border, not overloaded. Clear.
Third Place - Kentucky Standard, Joan Hardin, Donna Wilhite
Nice balance of copy in ad. Good use of color.

Category 8 - Real Estate
First Place - Kentucky Standard, Madeline Downs, Laura Calvert Smith
An ad that sells the value of the Real Estate company and agents.
Second Place - Kentucky Standard, Madeline Downs, Laura Calvert Smith
The ad has good tie in with theme and layout. It is nice to see a real estate ad that focuses on product and event.
Third Place - Kentucky Standard, Madeline Downs, Laura Calvert Smith
Creative idea by the agent to host an afternoon Open House and a tea. Well done!

Category 9 - Clothing Stores
First Place - Appalachian News-Express, Chris Petot, Bobby Gilliam
A unique ad in a tough category. The color and illustration send the message.
Second Place - Appalachian News-Express, Stephanie Mayhorn, Tracie Vanderbeck
Purses, purses, purses, any questions?
Third Place - Hart County News Herald, Michelle Spoelstra
Cool retro look, good illustrations sell the store.

Category 10
Multiple Advertiser/"Sig" Page
First Place - Appalachian News-Express, Danny Coleman, Bobby Gilliam
Non traditional source of revenue. We liked that the message took up most of the page. Bravo!
Second Place - Kentucky Standard, Laura Calvert Smith, Jenny Bartley, Staff
Nice colorful, traditional group page, balanced. Ads stand out.
Third Place - Kentucky Standard, Madeline Downs, Laura Calvert Smith
Great cover!!! Nice use of spot color.

Category 11 - Creative Use of the Newspaper
First Place - Paintsville Herald, Mike Belcher
Outstanding different ad, really caught our attention. Very different, very nice!
Second Place - Kentucky Standard, Candy Taylor, Donna Wilhite
Promotes value, circulation and readership. Clean, easy to follow.
Third Place - Hart County News Herald, Josh Keown
Clear ad, good focus on the computer. Nice tie-in with the directional sign.

Category 12 - Entertainment/Dining
First Place - Kentucky Standard, Donna Wilhite
Overall an excellent ad.
Second Place - Central Kentucky News Journal, Melissa Netherland, Jeff Mardis
Clean, simple and to the point. If you wanted to bowl, this ad was for you.
Third Place - Appalachian News-Express, Tammy Bartley, Tracie Vanderbeck
Unique, creative and simple. Catchy.

Category 13 - Special Sections
First Place - Appalachian News-Express, Staff
Great cover, great color, ads are clear, stories are easy to read. Nice balance between ads and news content.
Second Place - Appalachian News-Express, Staff
Creative, without section the ad revenue probably would not get the investment. Nice editorial support.
Third Place - Morehead News, Brad Toy, David Stone
Creative, new revenue. Good read and interest section!

Category 14 - Group Promotions
First Place - Sentinel News, Becky Block, Todd Stephenson
Creative border. Generates revenue from theme concept.
Second Place - Times Journal, Stephanie Smith, Laura Hatton
Nice blend of advertisers and unique theme to take advantage of market. Seems to create competition between two sides of town. The newspaper can generate revenue.
Third Place - Appalachian News-Express, Wally Jewel, Danny Coleman, Bobby Gilliam
Nice effort to combine a message of “Mall” promotions.

Category 15 - Holiday Greeting Ads
First Place - Hart County News Herald, Susan Jobe
Made us laugh. Original.
Second Place - Sentinel News, Staff, Todd Stephenson
Great graphic and color.
Third Place - Georgetown News-Graphic, Staff
Nice design, good layout, the kids were cute!

Category 16 - Agriculture/Lawn and Garden
First Place - Appalachian News-Express, Stephen Sanders, Tracie Vanderbeck
Dominant illustrations and use of color makes the “sanctuary.”
Second Place - Times Journal, Stephanie Smith, Laura Hatton
Makes it easy to know what Anna’s Garden is all about. Easy to lure shoppers.
Third Place - Kentucky Standard, Jenny Bartley, Rachael Downs
A strong Co-op ad. Well constructed. Clear and effective use of space and color.

Category 17 - Classified Page/Section
First Place - Kentucky Standard, Carol Mudd
Neat layout, all advertisers get nice exposure, great color and group pages. Great index!
Second Place - Sentinel News, Becky Block, Erika Green
Easy to read, liked editorial content in section.
Third Place - Central Kentucky News Journal, Kristie Campbell, Wilma Abell
Nice solid section, lots of volume, categories. Good index.

Category 18 - Special Publications
First Place - Appalachian News-Express, Staff
Good balance of advertising and news content. Great strong ads inside.
Second Place - Kentucky Standard, Staff, Donna Wilhite
Great ads. Ads match publication content.
Third Place - Kentucky Standard, Staff
Great cover and content. Nice simple black and white ads on inside. Good illustrations in most ads. Ads well matched to theme.

Category 19 - Best Use of Color
First Place - Appalachian News-Express, Stephanie Mayhorn, Bobby Gilliam
A stunning ad, great use of color/eye.
Second Place - Kentucky Standard, Donna Wilhite
Great effect, unusual way to use color. Very subtle, not overdone.
Third Place - Appalachian News-Express, Staff
Effective use of color.

Category 20 - Best Ad Series
First Place - Appalachian News-Express, Chris Petot, Tracie Vanderbeck
Compelling art, clever copy, draws readers in. Good use of color.
Second Place - Central Kentucky News Journal, Richard RoBards, Becky McCorvey, Jeff Mardis
Creative way to carry the theme through multiple size ads.
Third Place - Appalachian News-Express, Stephanie Mayhorn, Tracie Vanderbeck
Clean, crisp ads. Nice color. Easy to read.

Category 21 - General Miscellaneous
First Place - Paintsville Herald, Mike Belcher
Great impact, clean.
Second Place - Appalachian News-Express, Tammy Bartley, Bobby Gilliam
Good use of color. Unique.
Third Place - Times Journal, Stephanie Smith, Laura Hatton
Clean black and white ad. Message clear and concise.

Category 22 - Sporting Goods/Athletics
First Place - Sentinel News, Carlene Miller, Patti Gaston
Excellent use of dogs and bones. Cute ad! Subtle color.
Second Place - Morehead News, Brad Toy, Denver Brown
Clean section, ads looked good.
Third Place - Appalachian News-Express, Stephen Sanders
Attention grabbing character. Black type might have worked too.

Category 23 - Special Events
First Place - Kentucky Standard, Staff, Laura Calvert Smith
Great useful information. Wished you used “fair days” logo somewhere on cover. Overall very nice.
Second Place - Hart County News Herald, Becky Jones
Great use of “reverse” text. Simple.
Third Place - Times Journal, Stephanie Smith, Laura Hatton
Color is outstanding, but seems ad could have been laid out better.

Category 24 - Best Newspaper Promotion
First Place - Appalachian News-Express, Staff
The newspaper made the investment in colorful new stock, promotes the newspaper’s staff and products.
Second Place - Appalachian News-Express, Staff
Nice job of promoting the Bargain Hunter TMC for distribution and markets served.
Third Place - Appalachian News-Express, Danny Coleman, Mary Dye
Drives the message that everybody sends in their votes for the “Reader’s Choice.”