Category 1
Department/Discount/Jewelry Stores
No Entries

Category 2 - Automotive
First Place - McLean County News, Holly Hayden, Cheryl Horlander
Would have been great in orange and black.
Second Place - McLean County News, Holly Hayden, Cheryl Horlander
Type stands out against artsy background.

Category 3 - Hardware/Appliance Stores
First Place - McLean County News, Holly Hayden, Cheryl Horlander

Category 4 - Financial
Certificate of Merit - McLean County News, Holly Hayden, Cheryl Horlander

Category 5 - Professional Services
First Place - Lyon County Herald Ledger, Selena Ward, Emily McGill
Nice use of fonts with effective background.
Second Place - McLean County News, Holly Hayden, Cheryl Horlander
Great artwork; if ad was bigger would have been first place.
Third Place - McLean County News, Holly Hayden, Cheryl Horlander
Artwork and logo made this a winner.

Category 6 - Food, Drug, Liquor
First Place - Lyon County Herald Ledger, Selena Ward, Emily McGill
Color and full page give this one the advantage over lots of 2X4 entries.
Second Place - McLean County News, Holly Hayden, Cheryl Horlander
Artwork stands out.
Third Place - McLean County News, Holly Hayden, Cheryl Horlander
A little busy with so much in the ad but pizza slice stands out.

Category 7 - Furniture
Certificate of Merit - McLean County News, Holly Hayden, Cheryl Horlander

Category 8 - Real Estate
First Place - McLean County News, Holly Hayden, Cheryl Horlander
A little fuzzy but content gets the message across.
Second Place - McLean County News, Holly Hayden, Cheryl Horlander
White block at bottom takes away from color. Also no phone number in ad.

Category 9 - Clothing Stores
First Place - McLean County News, Holly Hayden, Cheryl Horlander
Small, lots of content but type face is an eye-getter.
Second Place - McLean County News, Holly Hayden, Cheryl Horlander
Just because of the “feet” border at top.

Category 10 - Multiple Advertiser/"Sig" Page
First Place - Lyon County Herald Ledger, Selena Ward, Emily McGill
Varying sig blocks at bottom and coloring activity made this a winner.
Second Place - Trimble Banner, Hilda Parrish, Karen Claiborne, Carla Kidwell
Third Place - Boone County Recorder, Edna Brooks, Bret Whitacre
Pink Ribbon tie-in made this worth a third place.

Category 11
Creative Use of the Newspaper
First Place - McLean County News, Stephanie Flowers
Great slogan - Miss a week, miss a lot.
Second Place - McLean County News, Stephanie Flowers
Lets the customer know you’ll do the work.

Category 12 - Entertainment/Dining
First Place - McLean County News, Holly Hayden, Cheryl Horlander
“Bus” idea for tours is creative. Would have been even greater one more column wide.
Second Place - McLean County News, Holly Hayden
Gotta love the name - Hillbilly Berries. And like the strawberry border, too.

Category 13 - Special Sections
First Place - Lyon County Herald Ledger, Selena Ward, Staff
Top quality publication, something I’m sure people hold on to.
Second Place - McLean County News, Staff
Good message of “We Mean Business.”
Third Place - Lyon County Herald Ledger, Selena Ward, Kris Johnson

Category 14 - Group Promotions
No Entries

Category 15 - Holiday Greeting Ads
First Place - Lyon County Herald Ledger, Selena Ward, Emily McGill
Nice artwork with appropriate placement on the page. With the lights, would have been outstanding in process color.
Second Place - McLean County News, Holly Hayden, Cheryl Horlander
Appropriate type face but the season with nice reindeer artwork, makes it “classy.”

Category 16
Agriculture/Lawn and Garden
First Place - Lyon County Herald Ledger, Selena Ward, Emily McGill
Actually looks like a series of ads because of all the borders width wise. Trim those short so it looks like one ad!
Second Place - McLean County News, Holly Hayden, Cheryl Horlander
With the balloons, would have been first place if in color. Gray balloons just don’t stand out.

Category 17 - Classified Page/Section
Certificate of Merit - McLean County News, Staff

Category 18 - Special Publications
No Entries

Category 19 - Best Use of Color
First Place - Trimble Banner, Carla Kidwell
Second Place - Lyon County Herald Ledger, Selena Ward, Emily McGill

Category 20 - Best Ad Series
First Place - McLean County News, Holly Hayden, Cheryl Horlander
Wins with the “It’s Comin, It’s Near, It’s Here” continuity in theme.

Category 21 - General Miscellaneous
First Place - McLean County News, Holly Hayden, Cheryl Horlander
The message is clear.
Second Place - Lyon County Herald Ledger, Selena Ward, Emily McGill

Category 22 - Sporting Goods/Athletics
First Place - McLean County News, Holly Hayden, Cheryl Horlander
Sell some color!! You’ve done some nice ads in the contest but the artwork and background in gray makes them all look alike.
Second Place - McLean County News, Holly Hayden, Cheryl Horlander
See comment above.

Category 23 - Special Events
First Place - Boone County Recorder, Staff
Second Place - McLean County News, Holly Hayden, Cheryl Horlander

Category 24 - Best Newspaper Promotion
No Entries

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