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Category 1 - Department/Discount/Jewelry Stores First Place - Kentucky Standard, Madeline Downs, Donna Wilhite; No way you can’t look! I feel sorry for Dan’s TV and Marshalls Jewelers. Second Place - Paintsville Herald, Mike Belcher; Exciting ad, creates excitement on page. Third Place - Paintsville Herald, Regina Lowe, Mike Belcher; Very neat, clean layout. Possibly could have used a little more excitement. Category 2 - Automotive First Place - Kentucky Standard, Madeline Downs, Laura Calvert Smith; The eyes grab your attention. Second Place - Kentucky Standard, Madeline Downs, Laura Calvert Smith; Good catch phrase and use of special effects. Third Place - Kentucky Standard, Madeline Downs, Laura Calvert Smith; Great tie in with horses, horse power. Category 3 - Hardware/Appliance Stores First Place - Kentucky Standard, Madeline Downs, Laura Calvert Smith; Products are incredibly neat and clean. Beautiful ad! Second Place - Kentucky Standard, Madeline Downs, Donna Wilhite; Nice job incorporating many prices and products without clutter. Third Place - Kentucky Standard, Madeline Downs, Laura Calvert Smith; Nice touch using the “Blue Ribbon.” Good looking ad. Category 4 - Financial First Place - Kentucky Standard, Madeline Downs, Laura Calvert Smith; Nice colors remind you of money with the green and gold. Second Place - Kentucky Standard, Rachael Downs, Laura Calvert Smith; Attractive layout, nice use of red. Third Place - Paintsville Herald, Rita Brock, Mike Belcher; Simple easy to read message. Category 5 - Professional Services First Place - Kentucky Standard, Madeline Downs, Laura Calvert Smith; Good display of a volunteer’s care with the choice of photos. Second Place - Shelbyville Sentinel-News, George Skellie, Todd Stephenson; Interesting graphic and ad contains the right amount of information. Third Place - Kentucky Standard, Joan Hardin , Laura Calvert Smith; Good ad placement and design. Category 6 - Food, Drug, Liquor First Place - Kentucky Standard, Jenny Bartley, Madeline Downs; Clean layout leaves no doubt about ads content. Nice border. Second Place - Kentucky Standard, Donna Wilhite, Madeline Downs; Very professional appearance for professional services. Third Place - Kentucky Standard, Rachael Downs, Laura Calvert Smith; Nice job of providing a lot of information without clutter. Category 7 - Furniture First Place - Kentucky Standard, Madeline Downs, Laura Calvert Smith; Good execution of tying theme to color. Second Place - Kentucky Standard, Joan Hardin, Nathan Simpson; Catchy, nice use of white space. Third Place - Sentinel-News, Victoria Schreiner, Mary Ann Harp; Thermometer was nice visual. Brought immediate attention to ad. Category 8 - Real Estate First Place - Kentucky Standard, Madeline Downs, Laura Calvert Smith; Nice clean pic adds to attractiveness of ad. Second Place - Central Kentucky News Journal, Melissa Netherland, Wilma Abell; Ad draws consumer in. Third Place - Kentucky Standard, Rachael Downs, Laura Calvert Smith; Nice balance of color and white space Category 9 - Clothing Stores First Place - Kentucky Standard, Jenny Bartley, Rachael Downs; Nice layout. Second Place - Kentucky Standard, Jenny Bartley, Joan Hardin; Nice graphics, good use of multiple fonts. Third Place - Kentucky Standard, Joan Hardin, Nathan Simpson; Attractive ad, missing an eye catcher. Category 10 - Multiple Advertiser/"Sig" Page First Place - Central Kentucky News Journal, Staff; Nice idea of having story fill the page and ad support inside. Second Place - Kentucky Standard, Jenny Bartley, Laura Calvert Smith, Staff; Perfect Mother’s Day colors!! Nice use of house ad. Third Place - Paintsville Herald, Advertising Staff, Composition Staff; Good looking ads!! Category 11 - Creative Use of the Newspaper First Place - Paintsville Herald, Mike Belcher; Very unique! Harlequin ad requires attention. Second Place - Kentucky Standard, Donna Wilhite; Great job of presenting facts. Makes a subscription the “right” thing to do. Third Place - Kentucky Standard, Laura Calvert Smith; Good job of highlighting reasons to subscribe. Category 12 - Entertainment/Dining First Place - Sentinel-News, Margarita Green, Roya McKinney; Nice layout, would be better if pictures were clearer. Second Place - Kentucky Standard, Jenny Bartley, Joan Hardin; The use of graphics and fading was nice. Third Place - Kentucky Standard, Rachael Downs, Laura Calvert Smith; Well laid out ad. Category 13 - Special Sections First Place - Central Kentucky News Journal, Kristie Campbell, Wilma Abell Second Place - Paintsville Herald, Rita Brock, Mike Belcher, Cindy Ramey Third Place - Paintsville Herald, Rita Brock, Mike Belcher, Cindy Ramey Category 14 - Group Promotions First Place - Kentucky Standard, Joan Hardin, Laura Calvert Smith; Very eye-catching!! Second Place - Kentucky Standard, Staff; Nice use of color, ties together nicely. Category 15 - Holiday Greeting Ads First Place - Kentucky Standard, Laura Calvert Smith; Color and presentation are excellent! Second Place - Kentucky Standard, Laura Calvert Smith, Rachael Downs; Nice use of spot color. Category 16 - Agriculture/Lawn and Garden First Place - Kentucky Standard, Jenny Bartley, Joan Hardin; Great layout! Not too busy. Customer knows at first glance what Hall’s is trying to get across. Second Place - Kentucky Standard, Rachael Downs, Laura Calvert Smith; Could have been first, great for a black and white ad. But small images made page look too busy. Third Place - Kentucky Standard, Jenny Bartley, Rachael Downs; Good job of promoting price/product basics. Category 17 - Classified Page/Section First Place - Sentinel-News, Becky Block; Good separation between categories. Second Place - Kentucky Standard, Carol Mudd; Nice clean ads. Third Place - Sentinel-News, Becky Block; Well laid out. Category 18 - Special Publications First Place - Kentucky Standard, Ad Staff, Donna Wilhite; Beautiful layout and color is wonderful!!! Second Place - Sentinel-News, Marilyn Cordova Winchell, Roya McKinney; Very informative design. Third Place - Central Kentucky News Journal, Staff; Good design. Helpful format. Category 19 - Best Use of Color First Place - Central Kentucky News Journal, Jeff Mardis; Ad and color jumps out of page at you! Second Place - Paintsville Herald, Paula Halm, Mike Belcher; Makes you ready for vacation. Third Place - Sentinel-News, George S. Kellie, Mary Ann Harp; Colors could have been brighter, picture is slightly out of registration which takes away from color. Category 20 - Best Ad Series First Place - Kentucky Standard, Rachael Downs, Laura Calvert Smith; Terrific idea! Ad created a sense of urgency. Second Place - Sentinel-News, Staff; Brings personal touch to the ad. Third Place - Sentinel-News, Stacy Mattingly, Matt Stivers; Same theme, different look with each ad. Made small ad campaign effective. Category 21 - General Miscellaneous First Place - Kentucky Standard, Jenny Bartley, Rachael Downs; Ad really stands out on page. Good mix of information and graphics. Second Place - Kentucky Standard, Madeline Downs, Donna Wilhite; Great ad concept. Good job getting message across. Third Place - Sentinel-News, Stacy Mattingly, Matt Stivers; 2X2 ads work when done right! Category 22 - Sporting Goods/Athletics First Place - Kentucky Standard, Sondra Underwood, Laura Calvert Smith; Great job incorporating local squad into attractive ad. Second Place - Kentucky Standard, Madeline Downs, Laura Calvert Smith; Nice job using “Dream Game” to promote newspaper. Third Place - Kentucky Standard, Ad Staff, Donna Wilhite; This logo on the helm makes a very nice presentation. Category 23 - Special Events; First Place - Kentucky Standard, Staff; Cover is too inviting. Nice overall layout, like the way editorial is tied in with advertising. Second Place - Kentucky Standard, Madeline Downs, Laura Calvert Smith; Great use of color and diversity of graphics. Third Place - Kentucky Standard, Joan Hardin, Laura Calvert Smith; Nice use of color, very attractive. Category 24 - Best Newspaper Promotion First Place - Kentucky Standard, Jenny Bartley, Ad Staff; Great theme to reach kids! Second Place - Shelbyville Sentinel News, Staff, Todd Stephenson; Staff picture makes newspaper more personal. Third Place - Shelbyville Sentinel News, Staff, Todd Stephenson; Makes sub easy, good presentation. |
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