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Winter Convention features good mix of education, fun Most of us learn better when there’s a fair share of entertainment involved in the learning process. This year’s KPA Winter Convention is providing that combination in more ways than ever before. In addition to two days that are jam-packed with education sessions for every aspect of the newspaper business, we’ll have some entertainment during the Changing of the Guard Luncheon on Friday as Adobe guru Russell Viers takes a whimsical look at future computers. Viers has visited with computer designers around the world to see what they have for computers in the immediate future. And after the awards banquet that night, for the first time in a long time, they’ll be music and dancing provided by JAMBO for those not ready to call it a night when the last award is read during the video. Viers will also lead in-depth sessions on Thursday on Photoshop 6.0, Quark and InDesign. One of the highlights of this year’s convention is the general session on Friday — a presentation entitled “The Power to Grow Readership,” from the director of the Readership Institute, John Lavine. Lavine holds appointments as a professor of media management and strategy in the Kellogg Graduate School of Management and the Medill School of Journalism. The Readership Institute’s ground-breaking research shows there are things within publishers’ and editors’ control that can reverse the decades-long decline in newspaper readership. Those attending the session will learn the specific content areas that drive readership, why brand is important, how service impacts readership and why newspaper culture makes it difficult to implement change, even when publishers and editors know what their newspapers should do, and what to do to change it.
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