Standards
of Acceptance
1. Kentucky Press reserves the right to edit all copy submitted and
reject that which is not in compliance with state and federal regulations
or appears to be false, misleading, fraudulent, libelous, defamatory,
in poor taste, in objectionable format, or for other good cause.
2. Individual newspapers reserve the right to properly classify,
edit or reject advertising according to federal, state and local regulations
and policies.
3. Blind box ads will not be accepted.
4. Commercial advertising must indicate that the advertisement was
placed by a firm or an individual engaged in a commercial enterprise.
This will be done by using the firm name or the word “broker” or “agent” or
some other suitable term.
5. Credit Cards and Credit Repair: Ads for credit cards or ads claiming
bad credit repair/fix bad credit or similar programs shall not be accepted.
6. All ads involving debt consolidations, money to lend, etc. must
have a Kentucky business license.
7. Business Opportunity and investment advertising must indicate
the type of business to be invested in, and the amount to be invested.
All franchise offerings must be registered with the Kentucky State
Office of Consumer Protection. We must have a letter stating they have
registered with the Attorney General’s office.
8. Earnings claims must be based on fact, and a statement of such
claims must be available upon request. Statements of gross sales or
net earnings are limited to those of the last accounting period.
9. Sales help wanted advertising must state the type of product to
be sold and must not offer or appear to offer work on a salary basis
when compensation is on a commission or bonus basis. When based on
commission, no statement or implication of the amount that may be earned
is acceptable unless it is a guaranteed wage and is followed by the
word “guaranteed.”
10. Employment advertising must be for a bonafide job offering and
must state the nature of the work offered. No overseas employment is
accepted.
11. Advertising for weight control, appetite suppressants, and other “substances” MUST
have FDA approval.
12. Advertising for work at home projects will not be accepted.
13. All ads pertaining to adoption must be approved by the Kentucky
Human Resources Cabinet.
14. Real estate for sale advertising must comply with “Truth
in Lending” guidelines when offering specific financing terms.
Refer to Regulation Z of the Federal Act when became effective July,
1969.
15. Advertisements that offer employment through listing publications
shall not be accepted.
16. Advertisements for other listing publications, such as government
seized vehicles, real estate and other surplus property shall not be
accepted.
17. Advertising will be rejected if it is known or determined to
discriminate based on age, race, color, national origin, religion,
sex or marital status, except where legal restrictions prevail. These
exceptions must be followed by the word “law.” Examples
include help wanted ads for police and firefighters or housing ads
for the elderly where government funding restricts eligibility by age.
18. No 1-900 phone numbers will be accepted.
19. No date-line, psychic, sport or like ads accepted.
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