Kimberly M. Hays

Resume:

Kimberly M. Hays
215 Watercrest Way
Winchester, KY 40391
(859) 744-6795 Home (859) 556-0206 Cell
E-Mail: kimmyhays@yahoo.com

Objective

To actively pursue opportunities with an innovative company that will utilize my experience and challenge my abilities.

Profile

Ambitious and Driven "Team Player" with high energy and a positive attitude.
Goal achiever with strong sense of responsibility and self-motivation.
Excellent oral, written and interpersonal communication skills.
Work well in a competitive and challenging environment that requires ability to multi-task and meet deadlines.

Business Experience:

Present Forest Park Bowling Center
July 2007 Winchester, KY
General Manager/Sales & Marketing Manger/Customer Service Manager
• Provide leadership and management to maintenance and customer service staff members.
• Produces weekly work schedule and shift expectations.
• Created procedures manual and "How To" guide for customer service employees.
• Hires and train new customer service employees
• Create marketing materials to increase revenue for birthday parties, private parties, and company/church events.
• Manage all bowling leagues including banking, accounting, and weekly score and progress sheets.
• Write press releases for local newspaper with league standings and special recognition.
• Create monthly marketing plans for center to include special events and promotions.
• Work the front desk customer service position three-five days a week.
• Worked with owner to create strategic plan for bowling center which included staff development, effective operational management, and marketing of internal and external promotions.

July 2007 The Jackson Times
January 2007 Jackson, KY
General Manager/Marketing Director/Publisher
• Oversaw operations of weekly newspaper to include all accounting, sales, editorial, composition, circulation and customer service matters.
• Developed and implemented tools to increase efficiencies of billing and scheduling of advertisements.
• Created new comprehensive advertising rate cards for, The Jackson Times and sister publication The Beattyville Enterprise.
• Hired and trained new staff members in front office, advertising sales and editorial departments.
• Worked with staff to increase overall revenue by 15%.

July 2006 The Winchester Sun
August 2004 Winchester, KY
Advertising Director
• Oversee daily operations of retail and classified sales, bookkeeping and composition departments.
• Hire and train sales department staff members
• Guide and supervise a retail and classified sales department of 7
• Manage an advertising budget of 2.3 Million
• Create new revenue streams through special sections, online advertising, and commercial print.
• Cultivate proposals that create a win, win for the client and the newspaper
• Determine monthly revenue goals for each executive based on percentage of increase over last years production
• Determine monthly commissions for each sales executive
• Produce weekly "On Target" tracking reports for each account executive and Publisher
• Conduct weekly sales and marketing meetings, keeping sales team on top of upcoming special editions, deadlines, special retail ad pages, past due accounts, and new advertising opportunities
• Work with the management team in the creation of a five-year strategic plan for the newspaper and commercial print department.
• Together with the Publisher crafted a specific sales department strategic plan for years one through five.

February 2004 Host Communications Printing and Publishing
August 2004 Lexington, KY
Account Executive
• Create new revenue generating client base for company
• Research of new non-athletic print agency buying industries
• Develop relationships with local and regional advertising print buyers.
• Increase current and new business for the new Heidelberg
Eight-color sheet and roll fed press as well as Grand Format Printer.
• Create marketing literature for new Grand Format printer
• Train management and buyers from other Host Companies as well as HPP sales department on the capabilities of the Grand Formant printer.

October 1999 Crystal Communications Advertising & Marketing Agency
October 2003 Lexington, KY
Sales and Marketing Executive
• Concept to implementation of all commercial printing projects for accounts, magazines, membership directories, membership enhancement publications, weekly newsletters, PDF flyers, etc.
• Account Special Events Coordinator: Proposed, managed, and organized special events for major agency accounts, from board meetings and baseball games to annual banquets.
• Worked within the restraints of the client¡¦s budget, creating solutions to produce effective marketing literature.
• Organized projects with staff for copy development, graphic design, and printing schedule to meet deadline.
• Managed the advertising sales of multiple magazines and printed directories, as well as created and implemented rate cards and deadlines for these publications.
• Maintained and increased profit margins for company consistently, by an average of $50,000 each year.

October 1999 Bed and Breakfast Inns of America
October 2003 (A division of Crystal Communications)
Lexington, KY
National Sales and Marketing Director
• Researched and coordinated with multiple entities within the Bed and Breakfast industry to create brand recognition through traditional print advertising, Internet marketing and advertising.
• Worked with state Bed and Breakfast Associations and their member innkeepers to heighten the awareness or their industry to the traveling public through the Bed and Breakfast Inns of America products and services.
• Key person behind the creation of printed material and a web site, created to educate and inform the innkeeper about the program.
• Researched, organized, facilitated, and participated in state bed and breakfast association trade show events across the country.
• Sales of $175,000 first year

October 1999 Arts Across Kentucky Magazine
October 2003 (A division of Crystal Communications)
Lexington, KY
Sales and Marketing Manager
• Created advertising strategy and plan for newly launched, not for profit regional arts magazine.
• Introduced magazine to local and regional tourism offices as well as local artisans, museums, guilds, and state agencies.
• Developed advertising rate cards and Corporate Partnership program.
• Increased advertising sales from $25,000 to $79,000 the first year for this quarterly publication.

October 1997 Coastal Printing and Advertising
May 1998 Jacksonville, NC
Sales Executive
• Established customer base for new business as well as created pricing structure, business documents, sales agreements, and corporate identity literature.
• Created a client base for newly established business
• Business-to-business sales through telemarketing and cold calls

September 1994 ENC Publications / Jacksonville Printing
August 1997 A Freedom Communications Co.
Jacksonville, NC
Advertising Sales Manager
• Managed and trained a sales team of seven for three publications that included two military newspapers and a local shopper, all of which were weekly or bi-weekly publications.
• Established new accounts and valuable new business contacts in surrounding business communities through excellent customer relations and telemarketing skills.
• Coordinated, prioritized, and implemented multiple projects efficiently; consistently-meeting tight deadline schedules under daily pressure situations.
• Resolved customer-billing issues in a timely manner to insure customer satisfaction.
• Maintained an active account list of national and local advertisers as well as an active commercial printing account list.

September 1994 ENC Publications Jacksonville Printing
January 1996 A Freedom Communications Co.
Jacksonville, NC
Advertising and Printing Sales Executive

January 1994 The Daily News
July 1994 A Freedom Communications Co.
Jacksonville, NC
Advertising Executive

August 1990 The Desert Trail
July 1993 A Brehm Communications Co.
Twenty-nine Palms, CA
Advertising Manager
Advertising Executive
Classifieds/ Receptionist

Professional Affiliations:

Youth Bowling Association Coordinator 2006-Present
Clark County Band Boosters Volunteer 2004-Present
Member of the Kentucky Press Association 2004-2007
PAII (Professional Association of Innkeepers International) 2001-2004
Member of the Kentucky Tourism Council 1999-2004
Jacksonville Jaycees 1996-1997
Director, Twenty-nine Palms Chamber of Commerce 1992-1993

Education

Radford High
Honolulu, HI
June 1987 General Diploma

References Available Upon Request