The Kentucky Press Association will maintain a stable, secure, and solid financial operation to perpetuate the organization’s vision; uphold the highest ethical journalistic and business standards; collaborate with its members and other media to better understand the needs and interests of its consumers; be a leader in integrating and linking the internet and social web technology with its members and their consumers.; search out and promote new strategic partnerships for its members’ benefit; provide a platform for relevant training, exchange of ideas and resources; use a marketing plan to re-brand itself and members to the public; be its members’ voice to the Kentucky General Assembly.